During This Webinar We Shared The Results of Our Q4 Digital Benchmarking Survey
Momenta's Ed Maguire and Vikram Capoor discuss the findings and insights of our survey on digital transformation.
It can be difficult to quantify impact of digital initiatives, measure progress of digitization, and determine success. Momenta sought to find out how companies are currently faring, undertaking our first digital transformation survey to understand how global corporations are responding to digitization.
The survey attracted 85 respondents across a broad range of regions, companies, and industries. Respondents represent a diverse mix of organizational roles -- strategy/business development, sales/marketing, executives and digital transformation are almost equally represented.
The survey provides an opportunity to gain critical insights and first hand knowledge from those undertaking digital transformation. As budgeting season fast approaches for many of us, we hope that the survey results will yield actionable data and insights to support your Annual Business Planning, and benchmark the digitalization progress for your company.
We reviewed the most important takeaways from the survey in a 40 minute Teleconference. We shared some fascinating insights into the practices of a range of top tier companies as well as some of the challenges and lessons learned. We hope you will dive into the survey results.
We took a look at these 5 key insights:
#1 2018 outcomes were mixed and leave room for improvement
#2 Companies used various approaches to measure digital success in 2018, but revenues become a key focus metric in 2019.
#3 Anticipating tougher economic conditions in 2019, but still spending on digital
#4 Products, alliances and data analytics are the top 2019 strategic priorities
#5 AI, IoT, product development are the top investment categories for 2019
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InsightsPartner, Momenta Partners
Ed brings more than 17 years of Wall Street experience in equity research and investment banking to Momenta, with deep domain expertise in enterprise software.
He has proven success identifying strategic opportunities and articulating actionable insights based on rigorous analysis of technology, operations, competition and markets. Most recently he was senior analyst and managing director at CLSA Americas covering the software industry, technology and innovation.
Partner, Momenta Partners
A pioneer in using peer networks to solve critical business challenges, Vikram is a founding member of leading business advisory firm, CEB. Previously he served as Managing Director and Business Banking Practice head at research firm Advisory Board Company.
Additionally, Vikram was director of Big Data Analytics on the Global Strategy team at Coca-Cola Company, and responsible for creating the 2020 Vision to double Coke's $40 Billion revenues over ten years.