Momenta Partners, the leading global Advisory, Talentand Ventures firm focused on Connected Industry, is pleasedto announcethe appointment of Erin CovingtonasAssociate Partner on their growing Intelligence team.
Erin joins Momenta Partners Intelligence team from 151 Advisors where she was the Director of Marketing. Erin is a result-driven marketing executive with a proven record of developing and executing highly effective integrated marketing strategies that deliver real value. As a catalyst for change, she has a passion for introducing disruptive technology and solutions to new markets.
At 151 Advisors, Erin was responsible for 151 Advisors marketing team and also worked with clients to drive and maximize their market positioning, reach and enterprise value. Her significant strategic marketing, digital marketing, advertising, and public relations experience transformed brand identities and corporate perceptions ensuring clients always captured a true ROI.
“I believe that Momenta Partners holds a very unique and exciting position within the Connected Industry by offering an extensive and vital set of services needed for success,” Erin said. “I am honored to have the opportunity to join such an esteemed team of partners and thought-leaders. Also, I am equally excited to bring my experience in Strategic Marketing within the IoT/M2M space to drive and support Momenta’s growth in Digital Transformation.”
Prior to joining 151 Advisors, Erin worked for Overture Networks delivering strategic marketing, digital marketing, and global event management. While a Program Coordinator at Duke University, Erin was instrumental in the successful development and growth of new initiatives from concept through to fruition delivering branding and brand management strategies.
Earlier in her career, Erin has been a Digital Marketing Consultant for Beyond 400 PR Agency and also a Strategic Marketing Manager for the British Association of Social Workers (BASW). During her time at BASW, she was responsible for the development and implementation of a robust marketing strategy, strategic marketing processes/systems and embedding a cultural change that significantly improved revenue and membership retention.
“We are pleased to welcome Erin to our expanded Intelligence practice,” says Ken Forster, Managing Director of Momenta Partners. “Weare recognized as thought-leaders in Connected Industry and are nowexpandingthis withdeepindustry intelligenceand insights, complementingourpractitioner-led, industry-leading advisory, talent and venture practices – focused on supporting Chief Digital Officers.”
Erin also holds a post-graduate Diploma (Level 5) in Management and Leadership from the Chartered Management Institute and a B.A. (Hons) in Marketing, Advertising and PR from Birmingham City University, UK. She is based in Raleigh, NC.
Momenta Partners encompasses leading Strategic Advisory, Talent, and Investment practices. We’re the guiding hand behind leading industrials’ IoT strategies, over 200+ IoT leadership placements, and 25+ young IoT disruptors. Schedule a free consultation to learn more about our Connected Industry practice and discuss possible singergies.