Aug 9, 2018
| 14 min read

(PART 2) Book Connected Industry Leaders Read: Digital Transformation and What it Means For Your Business!

At Momenta we're privileged to have access to some of the greatest thinkers, innovators and practitioners in Connected Industry.

During our Insight Vectors and Podcast interviews, we always ask for books recommendations. We've seen these recommendations falling into three broad themes: FuturismTools for Digital Transformation and Psychology of Self (and Humanity). To highlight these, we're releasing a series of three posts detailing notable recommendations. 

This is a three part series (PART 1,  PART 3). 

Our first installment covered Futurism (PART 1,  PART 3). In our second installment we cover business books. When you consider the time it takes to research, write, revise and ultimately publish a book to help people succeed in business, you really hope the author has something of value to say. It's far easier to write a blog post, deliver a keynote or be interviewed in a podcast. However, a book really offers the opportunity for story telling, to deep dive into the genesis of a company or technology, offer personal and first hand accounts and ultimately build a relationship with the reader. Here's some books that provide some great teachings and leave the readers with food for thought: 



The Hard Thing About Hard Things
by Ben Horowitz

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

- Recommended by Sam George, Director of Azure IoT





Building the Internet of Things
by Marciej Kranz  
Connect your organization to the Internet of Things with solid strategy and a proven implementation plan. Building the Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings. You'll learn how to fashion a viable IoT plan that works with your organization's strategy and direction, and how to implement that strategy successfully by integrating IoT into your organization tomorrow.

What do you do with the loads of data that you have collected over the years? How do you monetize your most valuable asset? It's not about collecting more and more data but what you do with it. Making Money Out of Data is an insightful journey to the undiscovered corners of data and analytics, unlocking mysteries that people are incensed with, through real examples from different industries like Insurance, Retail, Telecommunications and CPG.
The book contains five different stories, each containing a unique problem set. Then enters our protagonist and these complex business problems turn into millions of dollars. This book is laden with personal experiences of the author of over two decades and provides valuable insights on how millions of dollars can be made via analytics. Dive into the ocean of data-inspired stories and explore the depth and intensity of power of data. 


Hooked: How to Build Habit-Forming Products
by Nir Eyal 


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions and many more by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

- Recommended by Tom Gilley, Senior Partner and CTO, Momenta Partners





Originals: How Non-Conformists Move the World
by Adam Grant


Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt. In addition, how parents and teachers can nurture originality in children and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

- Recommended by Nicholas Windpassinger, Author of "Digitize or Die"


41VAA3EXWjL._SX320_BO1,204,203,200_ (1)

The One Device: The Secret History of the IPhone
by Brian Merchant 

Odds are that as you read this, an iPhone is within reach. Before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go.
How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. 
This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work, how touch screens, motion trackers, and even AI-made their way into our pockets.

   - Recommended by Wim D'Hondt, Partner, Momenta Partners 



The Last Days of Night: A Novel
by Graham Moore


New York, 1888. The miracle of electric light is in its infancy, and a young untested lawyer named Paul Cravath, fresh out of Columbia Law School, takes a case that seems impossible to win. Paul’s client, George Westinghouse, has been sued by Thomas Edison over a billion-dollar question: Who invented the light bulb and holds the right to power the country?

- Recommended by  Dr. Chandu Visweswariah, CEO, Utopus Insights



What other books are Connected Industry Leaders currently reading? Find out by clicking on the below links for part 1 and 3: 


Want to recommend a book to the Momenta community or talk to others about your literary impressions? Connect with us and our community on facebook, linkedin or twitter



Momenta Partners encompasses leading Strategic Advisory, Executive Search, and Investment practices. We’re the guiding hand behind leading industrials’ IoT strategies, over 100 IoT leadership placements, and 17+ young IoT disruptors. Schedule a free consultation to learn more about our Connected Industry practice.